“Thank you for your engaging and thought-provoking presentation at the recent Educate Plus International Conference in NZ. I was particularly intrigued with the revelation that a prospective parent considers both the real-time experience that a school can offer their child, as well as the deferred benefits that could be expected from enrolling at a particular school. The concept of a prospective parent as an ‘investor’, rather than a consumer was interesting, too. This statement is notably supported in the ‘International Student’ market; conversations with parents of International Students clearly approach their decision-making process of selecting a school from an investment angle.”