“Not for the first time I attended one of Stephen’s workshops on reviewing and building your school’s reputation. He always gives you plenty to ponder upon, beyond the marketing piece. His approach is accessible for all organisations, as it relies on a strategic approach based on clarity and data. Where are you reputationally situated as a school, right now? What does your school want to achieve through its reputation? How can you build the aspirational reputation of your school? All key aspects supporting ongoing school improvement.”