Reputation Development and Evaluation
Reputation is a valuable but unusual asset, richly valued and viewed positively by communities of people globally, notably including schools and colleges.
Reputation is an undervalued management process in schools and colleges – few institutions evaluate or manage it robustly.
To fill this gap, reputation management is a central conceptual framework for our consulting and research practice.
We apply a reputation lens to build educational and commercial sustainability and growth.
We were the first to monetize reputation for the education sector and apply it as an institutional, binding ‘’north star’’.
Reputation Development and Evaluation
How we Prepare Institutions
Through a reputation lens, we build your credentials, convey those credentials to shape public opinion/perception, and provide alignment for future trajectory and the institution's next reputation moves.
We apply reputation insights to robustly and authentically position the institution to deliver valued outcomes to multiple stakeholders.
A positive reputation leads directly to enhanced, positive ‘word of mouth,’ the single most effective driver of recruitment in schools and colleges.
Our reputation perspective and approach is a novel, integrated management lens that span both educational and market (enrolment) success.
Outcomes and Results
Key Components
What is Reputation?
Abraham Lincoln once said that ‘Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.’ We support schools and colleges to know the trees and the shadows.
We deliver data-informed strategies that elevate three reputation elements- credentials, perceptions, and future possibilities.
We take schools and colleges through a robust process to gather evidence to evaluate reputation and coordinated responsibility to develop reputation in schools and colleges.
A proven reputation evaluation process that aligns your desired future and intentionality with your reputational reality and potentiality.