A systemic gap in schools is a lack impact of positioning and marketing messages on parent choice, and community perception. 

How can schools effectively and expertly respond to these crucial challenges?

The 5rs Partnership Positioning and Marketing Message Optimiser tool is a unique solution to provide schools with a robust process to review and enhance positioning and marketing messages.  

The Positioning and Marketing Message Optimiser process establishes cogent and compelling reasons to choose your school over alternatives. It delivers on 6 key issues: 

1. Clear points of difference to peer schools, those that are highly valued.
2. Non-generic marketing messages that build distinctive identity and audience connection.
3. Amplifying what matters most in school messaging – teaching, pedagogy, learning- in messaging (the reasons why schools exist and what determines performance).
4. Strong links and alignment between School Vision, Mission, and marketing messaging.
5. Authenticity in marketing messaging. This means clear proof of connect between what your school is saying and realities of the experience (what it does).
6. A school positioning based on messages that hold substance and depth – not just superficial, slick tag lines or mottos.